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Hollis Tibbetts

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Latest Blogs from Hollis Tibbetts
To date, wearables have been such a disappointment in the market. The market is rife with ugly and semi-functional wearable devices that rarely manage more than a 3-star rating on Amazon. Will 2015 be any different? Thirty days into my Pebble experience, I'm somewhat hooked - and eag...
In building, marketing and selling software, the biggest enemy isn’t the competition. Or “rivals” at work. It's YOU and the people you trust the most. Your biggest enemies are smart - sometimes blindingly smart. They're confident, and convincing. And incredibly dangerous - because...
Enterprises AND software companies seeking competitive advantage through IT innovation should be aware of this technology shift and actively defining strategies for capitalizing on it. The principles behind Service-Oriented Architectures (SOA) were established long before the Internet...
"Categories" are supposed to help. But sometimes they hurt. When they help, they reduce confusion. When they hurt, they cause confusion. Helpful categories is one of those "Best Practices" that is high on my list of important things. Gartner's "iPaaS" confuses. When properly appl...
As companies increasingly adopt more and more SaaS/Cloud based applications, as more and more data are cloud-based, and as social networking data becomes increasingly critical to sales, marketing and customer satisfaction applications, the "old style" integration stacks that were origi...
I’m not in love with “requirements”. There are some who think that “Requirements” are the be-all and end-all for building great software.  They’re not wrong, but they are off by a third of a bubble. Great software companies come from creati...
Software Health: A New Best Practices Guide for Building Great Software. Austin, Texas (I-Newswire) August 29, 2011 – Artemis Ventures LLC, a leading-edge software marketing and technology consulting firm, and SoftwareMarketingExperts.com, the “Great Software IS Great Marke...
For those who would like a clear explanation of what cloud computing is and how it might impact their business, I’d like to point people to Cloud Computing for Dummies, which they can purchase online (physical format as well as kindle).  … Continue reading →
I’ve been using Steve Jobs and Apple as examples in my software blog dedicated to the creation of Great Software. Although Steve Jobs is thought of as being the Mac/iPhone/iPad/iPod guy, he’s also a software hero. At least he’s one of my software heroes. Steve Jobs’ Apple doesn’t just...
I’ve been writing how bad marketing and executive management destroy software.  Now I want to add Lawyers to the list. Anyone who lives in the software world has been hearing about Patent Trolls and software patents are causing problems.  The … Continue reading &#...
Anyone in Marketing, Product Management, Executive Management, Engineering Management… in fact ANYONE working for a software company needs to be victimized by terrible software at least once. That way, they hopefully learn NOT to create any more of it. Here’s … Contin...
It takes more than strong product management to create great software. Developer Testing is another best practice that I’m a huge believer in. Great Software *is* great marketing, which is why I’m writing about it. Developer Testing – rapid, iterative unit …...
I’ve received several IMs and emails from some friends in Sales – mostly along the lines of “Marketing is blaming Sales again…”  this time for product failure! Why do I blame this on sales people? Your friendly software sales person … Continue readin...
There’s a discussion on the CMO forum on LinkedIn that started a few days ago – McKinsey & Co. came out with a new research opinion stating that marketing models must change and CMOs will increasingly be held accountable for the … Continue reading →