Consider the following scenario-typical in many application development
organizations. A major new release of an application has just gone into
production. Although the development and QA teams endured many late nights of
coding and testing, and consumed large quantities of delivered pizza, the
project missed its ship date. Still, customers are happy with the product and
are giving positive feedback. By many definitions, the team has produced a
Then, a new, large business opportunity requires the rapid implementation of
a significant new feature in the product. The tired and over-worked
development team struggles with how, or even if, it can meet the new
requirement. They are concerned that the new feature will break the existing
product and predict a lengthy development cycle.
Schedule overruns, tired staff, and difficulty in changing or adding
Yes. Product Positioning is mostly useless. A waste of time. Simply
because it’s so very rarely done well at all.
Surprisingly, few people understand the basic concept of product
postioning. They don’t realize that proper product positioning is the
foundation of marketing. They tend to believe that product positioning is a
trivial marketing fluff exercise that belongs in some PowerPoint
presentation – which will never be taken seriously by anyone (if seen by
anyone at all).
Done correctly, product positioning is the most important thing a marketing
person can do. The do... (more)
As someone who lived through the System 10 debacle back in the 1990′s,
I’ve seen first hand the pain caused by unhealthy software.
It’s a sad tale of a software company whose priority at the time was not
the customer. At least not in my opinion.
In this case, product management was not customer-driven.
It wasn’t even sales-driven or developer-driven. It was driven by the
desire to impress analysts on Wall Street as well as prominent software
Software Train Wreck
This kind of catastrophe goes beyond Product Management or Marketing - one
can’t blame the product mana... (more)
Yesterday I wrote of Netflix’s arrogance, their apparent disregard for the
needs and priorities of their customer base, and their seemingly bizarre
obsession with unnecessarily making their own problems (i.e., a changing
shift in technology and market demand from physical media to streaming media)
a problem for their customers by forcing two websites, two billing systems,
and a 60% price increase on them.
A Customer Respect Issue?
Except for the 60% price increase, nearly everything that Netflix needed or
wanted to do could have been done more or less transparently to t... (more)
Banks and Bad Decisions
Let's face it, Bank of America hasn't exactly been the paradigm of good
decisions lately - they purchased Countrywide Financial and Merrill Lynch,
two boat anchors that almost sunk the B of A ship. Countrywide in particular
turned out to be the posterchild of "toxic assets" and bad mortgages. But
that's not what this article is about. And I'm not a banker, so I'm not in
a position to authoritatively write on those particular topics.
But B of A recently did something that transcends categories like "banking".
They "pulled a Netflix".
What Is a "Netflix"?... (more)