Banks and Bad Decisions
Let's face it, Bank of America hasn't exactly been the paradigm of good
decisions lately - they purchased Countrywide Financial and Merrill Lynch,
two boat anchors that almost sunk the B of A ship. Countrywide in particular
turned out to be the posterchild of "toxic assets" and bad mortgages. But
that's not what this article is about. And I'm not a banker, so I'm not in
a position to authoritatively write on those particular topics.
But B of A recently did something that transcends categories like "banking".
They "pulled a Netflix".
What Is a "Netflix"?
A "Netflix" is when companies:
Make an incredibly stupid blunder, based on the belief that their customers
won't go away. Get arrogant, and somehow or another actually believe that no
other company could possibly offer a substitute for their goods and services.
Believe they can disrespect th... (more)
Apple's Surprising Marketing Blunder
Along with hoards of other people, I upgraded my perfectly good iPhone 4 for
the new iPhone 4S. Why? Siri. Am I happy? No.
I "listened" to the iPhone 4S launch - from live blog streams. I was honestly
quite disappointed. A faster processor? The iPhone 4 was fast enough for
me. Same "defective" exposed-glass design that is guaranteed to shatter the
first time you drop it (my first iPhone 4 lasted two days). Heck, you can't
even show your new iPhone off because it looks identical to the old one. No
crowds of people asking you "what do you thi... (more)
To Heck with “Big Data”, “Little Data” is the Problem Most Face
"Big data" gets all the press - but for the vast majority of people who work
with data, it's the proliferation of "little data" that impacts us the most.
What do I mean by little data? I'm referring to the proliferation of
various SaaS and Cloud-based applications, on-premises applications,
databases, spreadsheets, log files, data files and so forth. Many
organizations are plagued with multiple instances of the same applications or
multiple applications from different vendors that do essentially the same
thing. ... (more)
I’ve been using Steve Jobs and Apple as examples in my software blog
dedicated to the creation of Great Software. Although Steve Jobs is thought
of as being the Mac/iPhone/iPad/iPod guy, he’s also a software hero. At
least he’s one of my software heroes.
Steve Jobs’ Apple doesn’t just build products. They understand the market
and the consumers better than anyone else. And then they create something
that defines and totally owns that market. Their deep understanding of the
needs, wants and priorities of the consumer and their “make no
compromises” approach allows them to do this... (more)
I'm not in love with "requirements". There are some who think that
"Requirements" are the be-all and end-all for building great software.
They're not wrong, but they are off by a third of a bubble.
Great software companies come from creating and bringing to market (with a
great "go to market" strategy) quality software that solves one or more
significant problems for an appropriately chosen target audience - and does
so measurably better than alternative solutions.
How does such successful software happen? Certainly not by accident.
Understanding the Target Customer
It comes from... (more)